This is the first stage of the service cycle where we discuss the client needs and understand their business thoroughly. We then understand the existing social media channels and take note of how active they are and what kind of contents have been generated in them.

We ask the clients their competition details and make a note of it diligently. We then proceed to understand the client expectations. We make it amply clear that social media optimization and marketing will not bring in immediate results and a long term strategy and sticking to the strategy  is required to get desired results.

We sit with our team and proceed to identify social media channels that are ideal and suited to propagate the business. We then lay down a detailed content marketing plan based on the target audience and the results desired.

Videos generate more interest among audience and we take care to include a content strategy for making videos. We then lay down a detailed multimedia plan which will include details like number of videos to be made on a regular basis, video content, costing, etc.

We take the proposed detailed social media optimization plan to the client, make changes to the plan as per factors like client need, relevancy, costing, etc, and then proceed to implement it. As part of implementation, we encourage employees and other well-wishers of the client to like, share, and comment on the posts or videos. We engage the audiences by giving them relevant reply either ourselves or by taking help from the client directly. The better the engagement, the better ranking the brand gets on on reponse parameters.

We keep monitoring the social media performance constantly by measuring the results using many tools available. We also measure the engagements that are generated from the original posts or videos and understand the type of contents that are generating more engagements. This is done only to tweek our content marketing stragegy so that the performance is increasing month-on-month.